In today’s society, for any complex enterprise, emergency communications is essential. In the first minutes and hours of a crisis, the organization’s reputation and the perception of staff and management will go through a swift assessment by the public. And perception of an organization’s response to a crisis, as it plays out in the media, may in the long run create a more lasting impression than the actual response itself. When an emergency strikes, it is imperative that an organization act quickly and speak with one voice.
As a firm with a broad litigation practice, Smith Haughey has worked on numerous high-profile cases and served as a crisis management team member for a variety of clients. Prior to or during times of crisis, we assemble a team that consists of your attorney and Lisa Young, the firms’ client service and marketing director, and an experienced public relations professional.
As a crisis team member, our attorneys’ role is to focus on identifying all the potential liability issues and monitoring the flow of information to ensure it doesn’t compromise the company’s legal position in potential litigation. Lisa Young is adept at helping our clients handle communications and the news media. In tandem, we offer our clients services such as:
Working with us to establish a crisis communications plan and gaining understanding of media relations will ensure consistent and efficient communication and minimize damage to an organizations reputation and potential legal position.
Please contact any of our attorneys or Lisa Young for more information about our crisis management services.